Our story

Smarte Carte, Inc. was founded in 1970 by Jim Muellner in the United States. At the time, Muellner saw an opportunity to provide a new level of convenience and service to travelers by creating a self-serve luggage cart kiosk for airports. Working together with airport authorities, Smarte Carte designed and manufactured the first self-serve luggage cart kiosk that was easy to use and accessible to everyone.

1970-2023

The kiosk was a hit, and soon 
airports across the United 
States were adopting the 
Smarte Carte luggage cart 
kiosk as the new standard.

Our story
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Since those early days, Smarte Carte has continued to innovate and expand its product and service offerings.

Our story

Today, we operate in airports, rail and bus stations, theme parks, and retail centers around the world, providing millions of customers with a diverse range of products and services.

As a global leader in self-service solutions, 
our mission is to transform the travel and 
leisure experience through customized 
and industry-leading solutions that enhance 
and elevate the journey for millions of 
people worldwide.

Our story

1967

1970

1985

1990

1995

Our story

1967

First self-serve luggage cart was made.

Our story

1970

Smarte Carte Inception

Our story

1985

International Expansion

Our story

1990

Smarte Carte turns 20 with 89 airports served, including 25 international terminals in 5 countries and 22 million carts per year.

Our story

1995

Smarte Carte Employees hit 1000

Throughout its history, Smarte Carte has remained committed to its core values of providing exceptional customer service and innovative products. The company’s success is built on a strong culture of teamwork, collaboration, and customer focus. Smarte Carte’s dedicated employees work tirelessly to deliver intelligent solutions that enhance the guest experience, excite team members, and support client visions within the travel and leisure industry.

Our story
Our story

At Smarte Carte, we are proud of our history and excited about the future. We remain committed to our core values and our mission of creating and reliably delivering intelligent solutions that enhance the guest experience, excite team members, and support client visions within the travel and leisure industry.

Join Smarte Carte

Careers

We’re an innovative service and concessionaire
company in fast-moving spaces. Join our team —
we aspire to be the best place you’ve ever worked.

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